Also, remember not to overdo it in certain areas of your portfolio. Leave them wanting more As mentioned above, its important to leave the viewer wanting more, especially on initial application as you don't want to arrive at a meeting or interview with nothing left to talk about. It's easy to see how this can apply to a traditional print portfolio, but the same thinking can be applied to an iPad folio or indeed a simple PDF attachment in an email. Start and end with key pieces This is something that I learned quite early on: to begin with a really strong killer piece that will grab people's attention, and then finish on a similarly striking talking point that will leave them wanting more. It's often hard to self-edit, but it's important to be quite ruthless when selecting the work to ensure that all of it is up to scratch and of a standard that you're happy with. Read on for my 10 top tips for creating a killer portfolio, gleamed from over a decade's industry experience as a commissioning designer and art editor, not to mention my own experience of preparing portfolios and attending interviews. There are lots of varying opinions on exactly what a design portfolio should contain (especially what format it should take) but there are some golden rules and theories that will set you in good stead when putting yours together. When done well, a creative's portfolio should impress and surprise the viewer, demonstrating how you and your work will be an invaluable asset to the viewer, whether that be as a full time member of staff or on a freelance basis. And your portfolio should also show your work off in its best light – so you'll need a decent to shoot any print work. It needs to show the breadth of your output, your skills and experience, how you generate and execute ideas – basically your whole creative process. It sums you and your work up and is the first port of call for anyone looking to hire or commission you. As a creative professional you live and die by the quality of your.
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